Mike Bristow, M.D., Ph.D. and founder of Myogen recently spoke at the Holland & Hart Bioentrepreneur club. I thought it would be an interesting exercise to see what would happen if the talk was broadcast LIVE. Admittedly, there may have been a secondary desire to see if I may increase traffic to this blog by hosting the LIVE event.
The broadcast was a resounding success. True there may have been a little excessive buffering and the quality of audio varied a bit throughout the hour long broadcast, though both of these issues is a function of the bandwidth available.
There were approximately 20 people in attendance for the early morning talk. With two emails, zero marketing dollars spent, and about a days notice in the blogosphere and community members the number of persons who tuned in to watch LIVE eclipsed those in physical attendance.
The Data:
Specifically the broadcast had 27 people tune in and at the video feeds’ zenith there were 12 views served up simultaneously. This blog serves up about 40 RSS feed subscriptions, on top of that I average about 10 folks a day who stumble upon CLSDF who spend an average of about 1:30 perusing one or two pages. On broadcast day I had nearly 50 people visit who spent 20, 30 even 40 minutes per visit and who thumbed through 7, 8 even 9 pages.
Hmmm…this appears to be a powerful tool. Granted my working thesis is based upon a n of 1. So does anyone have any ideas for another LIVE broadcast on CLSDF? If you do please email me at arubenstein@rnaventures.com
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